Difference between branding and marketing
Think of it like this: Marketing is like sending out an invitation to a party you are hosting. The invitation is important. It has to look good and it has to entice the reader to come to your party. If people show up at your party then your invitation is considered a success. Branding is the experience people have when they get to your party. If the party is great, your audience will look forward to your next party. If your party sucks, they will never come to another party of yours. You cannot market your business well without a solid brand.
Logo and graphics design
How much do you charge for logo design? As a design consultant, this is the number one question that I get asked. This is how I respond: The Logo design is free. It is the thinking behind the logo that I charge for.
How much thinking goes into a logo design? Well, the logo design is only part of the brand expression.
It’s what you cannot see below the surface that’s more important. So figure out your brand strategy first (the thinking behind your logo) before getting into the logo design.
